Writing a book

One of the reasons I started this blog is simply to get back into the practice of writing again. It's been fitful, I'll admit. I'm distracted by the immediate need to "get a job" -- that's definitely the proper thing for me to occupy my attention right now. And yet this time away from a full-time position should be an opportunity to rejuvenate the practice of putting words on page (well at least putting pixels on screen).

The logic of writing a book is simple - it seems to be the entree into doing the kind of consulting and teaching that I'd like to do. The concept is to slice off a big topic, do some research, and throw my whole kitchen sink of distinctions at the topic. It introduces the new notions, searches for applicability, brings in experts (hopefully) and establishes credibility. When people say" "What have you done?", you can pull it out and say "I wrote this book." It's an advantage.

So what am I going to write about? It's really my thesis: The Design Service Society. After reading Dan Pink's book, I realized that the time in right to bring forward a thesis I've been formulating for 12 years. And now, having completed Professor Zuboff's book, it's even clearer that the timing is right. It’s very exciting.